Do you want a career as a Digital Marketer? But you have queries related to Digital Marketing like, what are the career options that come under Digital marketing? Why should digital marketing be the next skill you learn? Is Digital Marketing that profitable? Can anyone make a killing by working from home? Don’t get confused; we have the answer to all your queries.

Digital Marketing is the process of marketing products and services with the help of digital tools like website, social media, advertising, and much more. Everyone gets confused about what career options to choose at some point or another in their life. Many of you already inherit the skills that are needed to be an excellent digital marketer but are confused and afraid as you don’t know the different career options that Digital Marketing has to offer. There are a large number of variations in the scope and career-related opportunities for digital marketing.

The career options related to digital marketing are highly-profitable. All you have to do is find a career that suits your interests. This article will cover all the scopes, career-related opportunities, and why digital marketing should be your next career option. If you find a career that is of your interest, you’ll have a good time making money; otherwise, you’ll have a hard time becoming a Digital Marketer.

Why Digital Marketing?

Can you imagine running a business in 2019 without the help of the internet and social media? I don’t think this is possible and even if your business is doing well now, you’ll be facing a hard time in the coming years. Everything is getting digitalized from shopping to ordering your favorite mouth-watering food from your favorite restaurant to the mode of payment. It’s tough to think about something that has not digitalized by now in this digitized era. Listed below are some reasons why is it essential for companies to hire a digital marketer.

  • Digital Marketing uses a targeted audience, which results in better conversions.
  • A new company can dominate the online market in no time with the use of SEO and related techniques.
  • Digital Marketing is less costly than the traditional means of marketing.
  • Digital Marketing ensures better Returns on Investments (ROI).
  • Digital Marketing helps to make a brand out of your business.
  • Digital Marketing ensures the survival of the business online.
  • With the help of digital marketing, companies can know about the ongoing trends and adapt them accordingly.

Digital Marketing Career and Scope

Digital Marketing is a vivid career option, and it provides you with many career options and opportunities. You have to choose the one that goes with your interest, and you’ll have fun doing the marketing. Here are the career options that you can peruse if you gain digital marketing skills.

1) Content Writer – Content is the heart of any campaign. The content should be appealing. Content writers are in high demand as every company who is running campaigns online needs content. 

2) Digital Marketing Manager – The Digital Brand Manager is responsible for digital consumer experiences across the entire enterprise and its operations. The Digital Brand Manager is responsible for executing and evolving the enterprise’s Social Media Strategy.

3) Director of Digital Marketing – Director of Digital Marketing is responsible for planning, developing, implementing, and managing the overall digital marketing strategy. 

4) Internet Marketing Director – Internet Marketing Director, is responsible for creating and executing online marketing strategies to increase sales and revenue for a company.

5)  Internet Marketing Specialist- Internet Marketing Specialist utilizes social networks, e-mail, blogs, websites, and other online tools to achieve marketing goals.

6)  SEO Manager – SEO Managers are responsible for planning, implementing, and managing a company’s overall SEO strategy.

7)  Social Media Marketing Analyst – Social Media Marketing Analyst is responsible for implementing social media strategies for clients.

8) Social Media Marketing Manager – Social Media Marketing Manager, manage social media marketing campaigns and day-to-day activities, such as developing relevant content topics to reach the company’s target customers. Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.

Why should you choose digital marketing as a career?

There are many benefits of choosing digital marketing as your career. If you ask me digital marketing is the best career option as it helps companies to increase their customer base by using techniques like Search Engine Optimization (SEO), Email Marketing, Social Media Marketing and many more. Digital Marketing has proved to be a valuable asset to increase a company’s revenue by as much as 10 percent in a short time. It provides you with an option of working from home, as a digital marketer you don’t just work, work and work – you get to be creative and learn all the things that modern methods of digital marketing have to offer. If you learn digital marketing, you’ll always be an in-demand professional; you have a variety of career options as mentioned above. You’ll be getting higher stipend more than your peers; it’s easy to kick start your career as a digital marketer. You get the opportunity to meet new people every day, which makes you agile and versatile, and you get to learn something daily. We can ensure that you will never regret learning digital marketing.